At the start of my professional career, I thought of public communications in three categories. Advertising, public relations and editorial. The goals of each were straightforward. “Buy my products”, ‘Think well of my company” and “Just the facts, no matter where they fall.” A more experienced, astute observer may have added propaganda to that list. …
Category Archives: Word Craft
Invisible Observer
In more than 20 years of freelance writing, only a handful of assignments have been written in my voice. Primarily writing about outdoor recreation from a business perspective, my personal opinions about the potential success of new fabric technology, a product’s change in positioning or a specialty retailers launch of an e-commerce strategy didn’t seem …
500 Words
For a brain wired for storytelling, ideas constantly move to the forefront of consciousness and demand attention. Characters move from undefined shells to full personas, personalities, back stories, and motivations. Story arcs unfold from prologue set-ups to the last page, last line conclusion. No shortage of stories to write about. No worries about a missing …
Reading & Writing
As of May 14, 2018 my Bookpedia reading app lists 105 books and 38, 014 words. The Pew Research Center reports that Americans read an average of 12 books per year. Probably reached that number by the end of the first week in January. The list of books I’ve read is eclectic. Best-sellers, classics, random …
Query Conundrum
In a 20-year freelance writing career I’ve been fortunate to have a series of long term editorial contracts. Some paid fees comparable to real job salaries, others required scraping together a collection of income streams to cover the mortgage and help two kids get through college.